New World Inc.
The Making of America by England's Merchant Adventurers
A group of English merchants—not the Pilgrims—were the earliest founders of America.
Profit--not piety—was their primary motive
"The fascinating story of the merchant adventurers, the 16th century equivalent of today’s venture capitalists, who risked their capital for the prospects of enormous profits and were behind explorers like Sir Francis Drake and Sir Walter Raleigh, who discovered and first settled the New World. Brilliantly researched and vividly told, New World Inc will give you a totally new perspective on the history of the founding of this country.”―Liaquat Ahamed, author of the Pulitzer Prize-winning Lords of Finance
- As the authors “remind us in their deeply researched and well-written New World, Inc., the Pilgrim venture was the outcome of English attempts over seven decades to reach the fabled East and Cathay (China)... ...Butman and Targett unapologetically describe the mercantile foundations of the Atlantic colonies.”—Michael Auslin, The Financial Times
- The authors “explain the origins of America’s colonies by examining London’s businesses—especially those that attracted investors eager to explore opportunities abroad...[They] parse the kind of financial details that get lost in many similar histories.”—Peter C. Mancall, Wall Street Journal
- “As this fascinating book’s title suggests, the authors are keen to revise the myth of religious dissenters founding modern America. They have written what they call ‘the prequel to the Pilgrims’, whose ‘misleading’ story has omitted three main features that drove the previous 70 years of Tudor and Stuart involvement in the Americas: commerce, business and enterprise. This isn’t surprising given the authors’ pedigree as business experts, but their case is a persuasive one.”—Jerry Brotton, BBC History Magazine
- “Never in my half-century at the turkey table has the discussion acknowledged the possibility that [William] Bradford and his cohorts were really just economic migrants…New World, Inc. makes a good case for changing the conversation from religious to economic migration come November”―Rob Cox, Reuters Breakingviews
- “Americans, claim Butman and Targett in this brisk and fascinating book, spend too much time thinking about the Pilgrims and not enough time thinking about the hardheaded businessmen who did much more to found the main English-speaking settlements in what is now the United States. They have a point.”—Walter Russell Mead, Foreign Affairs
- “Through meticulous research and a flair for bringing a colorful cast of long-deceased characters back to life, Targett and Butman tell the story of the founding of one of history's most successful startups: America”—Inc
"Part business history, part swashbuckling adventurer's tale, New World Inc. shows us that America was founded, not as an idealistic city upon a hill, but as the result of intense competition between well-funded companies looking to capitalize on the Next Big Thing...A fascinating read."―Larrie D. Ferreiro, author of Brothers at Arms: American Independence and the Men of France and Spain Who Saved It
"...an intelligent, thorough, and detailed examination of the financial stories powering the earliest voyages to America. Skillfully told, this compelling book elevates the overlooked economic motivations behind the first American settlements to their proper place in history."―Bhu Srinivasan, author of Americana: A 400-Year History of American Capitalism
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Ghost Writer for the Boston Consulting GroupThis book, published by Harvard Business Book Press, was placed on the annual JP Morgan Private Bank Summer Reading List in 2013—dubbed the "Billionaire Book Club" by the Wall Street Journal. The Financial Times said it was "engagingly written".
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Ghost Writer for the Boston Consulting GroupThis book, published by McGraw Hill, won plaudits from several business leaders. John Mackey, co-founder of Whole Foods, said it was: “A powerful book that offers the keys to growth, deep insight into consumer behavior, and stories that energize and excite."
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